A Case Analysis on Starbucks’ Mission Social...

A Case Analysis On Starbucks’ Mission: Social Responsibility And Brand Strength Submitted To Professor Panda Of University of Maryland Eastern Shore Department Of Business School Technology In Partial Fulfillment Of The Requirement BUAD300 By: Michael Kunle-Kehinde February 4 2013 Summary Named after the first mate in Moby Dick, Starbucks was founded in 1971 by three partners in Seattle’s renowned open-air Pike Place Market. Starbucks is now the third largest restaurant chain in the country, nearly 1,000 stores in 55 countries. It was the intention of director of retail operations and marketing Howard Schlutz to make Starbucks into â€Å"the third place† consumers frequent, after home and work. You can find a Starbucks in†¦show more content†¦Its reputation is built on product quality, stakeholder concern, and a balanced approach to all of its business activities. In spite of Starbucks efforts to maintain high ethical standards, the company has garnished harsh criticisms on issues such as lack of fair trade coffee, hormone added milk, Schlutz alleged financial links to the Israeli government and that the company’s relentless growth has forced locally run coffee shops out of business. The challenges that the company has experienced and will continue to experience have convinced it to focus on its strengths. And despite setbacks, allegations, and the recession, the future looks bright for Starbucks. Questions 1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? Starbucks has been so concerned with social responsibility for two main reasons, to investigate its negative impact on the company’s financial and nonfinancial rewards. According to our textbook, Starbucks has been engaged in responsible business practices almost from day one. Being socially responsible Starbucks has its financial and nonfinancial rewards say Schultz. â€Å"Whom is a firm believer of ethics, theyShow MoreRelatedStarbucks’ Mission Social Responsibility and Brand Strength Essay763 Words   |  4 PagesThe case â€Å"Starbucks’ Mission Social Responsibility and brand Strength† basically discusses many things. It briefs you on how Starbucks came about in 1973 and how the company has evolved since then and the importance of defending its image. The company did many things to defend its image such as putting money back into the stake holder. Also Starbucks make a happy work environment by giving their employees full benefits. Starbucks offer one of the best health care programs in the coffee shop industryRead MoreStarbucks Corporation, The Mission And Vision Statement1433 Words   |  6 Pages Abstract This paper discussed about the Starbucks Corporation, the Mission and Vision statement of the Starbucks Corporation and the strategies formulated and implemented by Starbucks in maintaining competitive edge over its competitors. It also discussed about problems recently faced by Starbucks and recommendations to solve the problems and strategies for potential development of Starbucks in near future. Introduction Starbucks Corporation is a globalized coffee company operatingRead MoreCASE STUDY: STARBUCKS MISSION2586 Words   |  11 Pages Starbucks’ Mission: Social Responsibility and Brand Strength I. Statement of the Problem In today’s business world, stakeholders have become adept at holding companies to account for the social consequences of their activities and rank based on the performance of their Corporate Social Responsibility (CSR). Many companies have implemented CSR initiatives, yet these efforts have not been nearly a success for two reasons. First, they pit business against society, when clearly the two areRead MoreStarbucks Case Study - ORGANIZATIONAL STRATEGY4978 Words   |  20 Pagesoperations. Starbucks achieved worldwide success by implementing organizational strategies that are aligned with their organizational goals and mission. This report evaluates all the components required in organizational strategy. The Five Forces Industry and SWOT Analysis discovers Starbucks’ competitive position in the coffee industry. Starbucks’ competitive advantage will be determined after completing a competitive analysis of their top competitors. With an in-depth look at Starbucks’ mission, weRead MoreStarbucks Analysis On The Coffee Chain And A Brand That Changed The Americans Coffee And Cafe Culture3172 Words   |  13 PagesThis Individual work is based on the case study â€Å"Starbucks: Back to Basics?† written by Sachin Govind. The case reviews the success story about the coffee chain and a brand which changed the Americans’ coffee and cafà © culture. However, it also highlights that Starbucks had been facing some challenges as well as having difficulties inside the company. Furthermore, some analysts expect that the corporation eventually will destroy what they have built up and wha t have become to be known as their uniqueRead MoreAssignment 5 Capstone3173 Words   |  13 Pagesassignment, I will discuss Starbuck’s. I will determine the impact of the company’s mission, vision, and primary stakeholders’ overall success. An analyzitation will be performed to identify the five forces of competition and their impact on the company. I will perform a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats. Based upon the SWOT analysis a strategy of the strengths and opportunities will be capitalized while the weaknesses and threats will be minimizedRead MoreGlobal Competition1344 Words   |  6 PagesGlobal Competition Starbucks is the unquestionable market leader in the U.S. and is in the early stages of an international expansion plan that could lead to more revenue coming from international than domestic locations within the decade (www.beta.fool.com). Starbucks has significant strengths in coffee business. It is the current market leader with over 17000 stores worldwide. It has no debt and uses internal cash flow for expansion. Also since all of its stores are company-owned, itRead MoreStarbucks Is An American Global Coffee Company2236 Words   |  9 PagesStarbucks is an American global coffee company and coffeehouse chain that was founded by Howard Schultz in Seattle, Washington in 1971. It is currently the largest coffeehouse company in the world ahead of UK rival Costa Coffee with 21,536 stores in 63 countries (Appendix Figure 1), (Yanofsky, 2014). The company rapidly expanded between 1987 and 2007 where Starbucks opened on average two new stores every day (Bspcn.com, 2007). The first coffeehouse to open outside the United States or Canada wasRead MoreStarbucks Strategic Analysis3420 Words   |  14 Pages ___ % | Contents Part One Introduction 3 Part Two External Analysis 4 2.1 Brief overview of the company 4 2.2 Starbucks a global corporation 5 2.3 Environmental opportunities and constraints on the company 5 2.3 PESTEL Macro level analysis 5 Political factors 5 Economic factors 6 Social factors 6 2.4 Micro level analysis 7 2.4.1 Industry life cycle analysis 7 2.4.2 Porters five force analysis 7 Treat from rival firms 8 Treat of new Entrants 8 Treat of SubstituteRead MoreStarbucks Mission Strategic Choices5799 Words   |  24 PagesStarbucks Mission and Strategic Choices: Are They in Alignment? Executive Summary This paper examines strategic management, which encompasses business decisions and actions that: define the organization s mission and objectives, determine the most effective utilization of organizational resources, select best courses of action to meet its mission, and seek to assure the effectiveness of the organization within the environment. This case study evaluates the strategic management process

All Quiet On The Western Front Essay - 2253 Words

All Quiet on the Western Front (1930) and Paths of Glory (1957) Stanley Kubrick directed the movie, Paths of Glory. All Quiet on the Western Front is both a novel, and a movie. The novel is written by Erich Maria Remarque, and the movie was directed by Lewis Milestone. Both Paths of Glory and All Quiet on the Western Front depict â€Å"The Great War†, also known as â€Å"First World War† or â€Å"World War I.† The Great War originated in Europe, it was a Global War that lasted from July 28 1914 up until November 11 1918. involved all the world’s economic great powers, which had all assembled into two opposing alliances. The Allies, which were based on the Triple Entente of the British Empire, France, and the Russian Empire, and the Central Powers which were composed of Germany, and Austria- Hungary. These alliances reorganized and expanded as more nations entered the war. Italy, Japan, and the United States joined the Allies, while the Ottoman Empire and Bulgaria joined the Central powers. Both sides of this war were fighting from the trenches, hardly making any progress at all unless one side became brave enough to venture forward and out of the trenches in attempt attack the enemy. The movie Paths of Glory, and All Quiet on the Western Front are both realistic representations of the life for soldiers during this war. However, these two movies differ slightly in the way that the story of â€Å"The Great War† is told. These two movies are told from opposing sides. Paths of Glory is toldShow MoreRelatedAll Quiet of the Western Front756 Words   |  3 PagesPlot Summary: All Quiet on the Western Front Written by Erich Maria Remarque, All Quiet on the Western Front is the tale of a young man by the name of Paul. Paul who is nineteen years old gathers several of his friends from school and together they voluntarily join the army fighting for the Axis alliance. Before they are sent off into actual battle, they are faced with the brutal training camp. Along with this they face the cruelty of the life of a soldier. This made them question the reason forRead MoreAll Quiet on the Western Front700 Words   |  3 PagesThe greatest war novel of all time, All Quiet on the Western Front, by Erich Maria Remarque, is a novel that depicted the hardships of a group of teenagers who enlisted in the German Army during World War 1. Enlisting right out of high school forced the teens to experience things they had never thought of. From the life of a soilder on the front line to troubles with home life, war had managed to once again destroy a group of teenagers. Throughout the novel, we saw the men of the Second CompanyRead MoreAll Quiet On The Western Front1797 Words   |  8 PagesTitle: All Quiet on the Western Front Creator: Erich Maria Remarque Date of Publication: 1929 Class: War Novel Anecdotal Information about Author: -Erich Maria Remarque was conceived on 22 June 1898 into a working people family in the German city of Osnabrà ¼ck to Peter Franz Remark (b. 14 June 1867, Kaiserswerth) and Anna Maria (nà ©e Stallknecht; conceived 21 November 1871, Katernberg). -During World War I, Remarque was recruited into the armed force at 18 years old. On 12 June 1917, heRead MoreAll Quiet on the Western Front943 Words   |  4 Pages The book All Quiet on the Western Front, by Erich Maria Remarque, is about a group of 19 year old young men who are changed by the ways of war. There is paul: the main character; Tjaden: a tall, skinny locksmith, also the biggest eater; Albert Kropp: a lance-corporal and the clearest thinker; Muller: studious, intelligent, and likes school; Leer: has a preference for the girls from the prostitution houses and has a beard; Haie Westhus: a peat-digger, and big in size; Deterring: a peasant, he alwaysRead MoreAll Quiet On The Western Front2393 Words   |  10 PagesAll Quiet on the Western Front: Book Review Erich Maria Remarque, author of All Quiet on the Western Front, actually fought in WWI (Remarque 297). Because of this, he was able to write this book with accurate depictions of the war. He writes how being in combat can really take a toll on a person and affect them in a negative way. He also writes of the pain and suffering that the soldiers must cope with that comes along with living in constant fear and danger. When looking at the title of theRead MoreAll Quiet On The Western Front2085 Words   |  9 PagesThis essay will consider the different effects created by Erich Maria Remarque in his novel All Quiet on the Western Front. As a writer, Remarque unknowingly left his novel open to readers with completely different perspectives, and to various forms of criticism. This undoubtedly meant that every single reader had been affected by the novel in many different ways which unfortunately for Remarque may have been an effect that he never intended. This essay is divided into 5 main sections. Firstly itRead MoreAll Quiet On The Western Front1089 Words   |  5 Pages In Erich Maria Remarque’s novel, All Quiet on the Western Front, human nature is the only abstract periphery between belligerent barbarism and justifiable violence. Through the insipid bombardments that rained shells over the Germans’ heads and noxious implementation of mustard gas, Remarque dexterously misleads the reader into believing that he fights in an apathetic war where all remnants of human nature and identity have been destroyed with the introduction of trench warfare. Through Paul Baumer’sRead MoreAll Quiet On The Western Front1509 Words   |  7 Pagesâ€Å"He fell in October 1918, on a day that was so quiet and still on the whole front, that the army report confined itself to a single sentence: All quiet on the Western Front† (Remarque 296). Paul Baumer, the narrator of All Quiet on the Western Front, enlisted into the German army at a young age of nineteen with a group of friends from school. Kantorek, Paul’s teacher, â€Å"gave us long lectures until the whole of our class went, under his shepherding, to the District Commandant and volunteered† (RemarqueRead MoreAll Quiet On The Western Front1129 Words   |  5 PagesIn Erich Maria Remarque’s All Quiet on the Western Front, soldiers at the front have a better idea than civilians of the true n ature of war because they have experienced the war while civilians have only read about it or listened to government propaganda. Remarque is trying to tell us that only those who experience the war can understand how awful war truly is. In All Quiet on the Western Front, the main character Paul goes back to his home, the people he meets still think that the Germans are winningRead MoreAll Quiet On The Western Front1790 Words   |  8 Pagessmell of cigar smoke, gunpowder, and dirt that filled the air. There was no nationalism; all Paul wanted was survival. World War I was supposed to be about nationalism and the propaganda forced upon the soldiers to feel superiority over other countries, but Paul helps to prove otherwise, as his story tells what is was like to be at the front, and how tough it was to be a soldier. â€Å"All Quiet on the Western Front† portrays war as it was actually experienced, replacing the romantic picture of glory and

Every Organization Common Basic Objective †Myassignmenthelp.Com

Question: Discuss About The Every Organization Common Basic Objective? Answer: Introducation Every organization has a common basic objective - consumer loyalty, especially if they are encountering any economic situation like the one global markets were facing in 2009. In regards to such situations, consumers are the most important but limited resource for organizations and their loyalty is directly influencing the profit levels. Moreover, it seems that in dire needs and uncertain situations, there arises a higher need of retaining customers with the help of action implementation with the aim of gaining their trust. It has been seen from prior research that a positive corporate accounting image has a positive influence on the thoughts and responses of customers towards products and services of the organization (Coelho Henseler, 2012). In several instances, this has not acted as a one-dimensional concept, even though people have built up an image from a large number of varied perceptions. Corporate image and corporate reputation have, over the years, been linked to consumer behaviour. Satisfaction is another significant concept to be considered while studying consumer behaviour. Corporate image has a tendency of influencing consumer behaviour with the help of the companys products and services, and the evaluation of the company itself. Consumers have an inclination of feeling satisfied with their experiences of an organization if the organization is seen as being efficient in providing services. Consumers build up their attitudes and judgements towards an organization and even permit them in designing better strategies for meeting overall customer needs and at the same time be more successful and profitable in the long Business (Prez et al., 2013). References Coelho, P. S., Henseler, J. (2012). Creating customer loyalty through service customization.European Journal of Marketing,46(3/4), 331-356. Prez, A., del Mar Garca de los Salmones, management., Rodrguez del Bosque, I. (2013). The effect of corporate associations on consumer behaviour.European Journal of Marketing,47(1/2), 218-238.

Post ERP Implementation Issues - Free Sample Assignment Solution

Question: What are the different issues can emerge in post-implementation phase of ERP implementation? How these issues can be rectified and avoided in future implementation/s? Answer: Introduction In case of traditional information systems used in businesses, those systems are based on different sets of programs and data repositories. Usually such systems support only one business process among many. These information systems are isolated and there are difficulties in sharing information among more than one such information systems that are running for different business processes within an organization. The maintenance cost of such information systems are very high and the output from such systems in terms of efficiency is very poor. So, industries and business started to shift towards an integrated solution that will be able to integrate different business processes of an organization into a single information system, will deliver a uniform platform to the users, the business processes will be faster and more efficient. Such information systems are called enterprise resource planning systems or ERP systems. These systems offer wide range of cross functional information syste m packages and integration of different business processes. There are several modules in an ERP system. These modules are used for gathering data from various business processes. There are common keys that integrates the modules with each other. There are databases with the ERP system where these modules can store data. The database is a centralized database and connected to all modules. Thus data from all business processes are accessible to one another and stored in a single place. As a result, data flows through the ERP system and business processes seamlessly. It helps to achieve higher performance by the system.(Harwood, 2003) More and more organizations worldwide are implementing ERP systems for their business. But utilization of full power of the ERP systems is not true for all. There are several success stories or ERP implementation and there are failures also. Mere implementation of ERP is not a successful ERP implementation. So, the business processes also suffers from failures of ERP implementations. There are significant losses also. In this report, there will be discussion on post ERP implantation issues faced by organization and the consequences of that. There will be discussion on avoidance and rectification of those issues in future ERP implementation also. (Gattiker Goodhue, 2005) Post ERP Implementation Issues Post implementation phase of ERP systems in organizations have become a serious issue as there are significant effort and cost associated with this phase. Most of the issues with post ERP implementation are related to project management issues, organizational structure and behavior, human factors etc. Post implementation phase of ERPs is more important as there are several issues and factors to consider. In this phase the system is put into the working environment and the actual end users are given exposure to the system. End users learns to use the system, systems go through dynamic workloads and their performance limits are cross checked in real life scenarios. There may be shockwaves to destroy the environment and the implementation. There may be programming errors but those can be revealed through extensive and rigorous integration and acceptance testing processes. Still, from post implementation phase there may be a long list of bugs found in the ERP system. Thus the process of post implementation needs monitoring and long term support. It is an ongoing process that need finer tuning and improvement of the ERP system. Audit of ERP system in such cases is very challenging but a way to open up the root causes behind the scenarios. (Hustad Olsen, 2011) It reveals a unique learning curve from the reviews of post ERP implementation phases. However there is a huge challenge in this learning curve in the context of ERP implementation. The learning process for ERP implementation should be very prompt and well. Otherwise the ERP systems are actually complex systems. There are chances that end users may get afraid of using such systems and they may not feel comfortable with such systems. It can be monitored that how users are using the system. The monitoring process should be detailed process. The management should find out who are facing difficulties with the ERP systems and should act accordingly. A mere training on use of ERP systems for end users is not enough. End users tends to keep using the simpler features of the system and avoid complex ones deliberately. It may dampen the performance of the system and the business process. Such cases can be monitored through the monitoring system. ERP systems contains various tools and templates for generating reports etc. also there are automating tools. But in reality it has been seen that sometimes end users keep using modules like calendars, available report templates etc. and avoids use of automated tools, customizable report generation tools etc. But if such tools are there in the system then it has some use. Thus these tools should be utilized properly otherwise the objective of the ERP implementation will not be full filled. The process of making end users accustomed with some ERP system is time consuming process. The primary barrier is resistance and unwillingness to learn. This is true in many of the ERP failure cases. But when the users get accustomed to the system and understand the real power of the ERP systems. This is the set time in the post implementation phase when the end users are enthusiastically learns and use the ERP system. But here is another factor to consider. As people enthusiastically use the system so, the system will go through heavy usage and it should cope up with the workload and function in the best possible way all the time. But bugs start to come up during this phase. And so comes the aftershock. There are some bug reports that are very trivial and maintenance group can easily handle those. Some of the bugs creeps in from tricky usage of the system by users. (Albadri, 2012) Outcomes of the Aftershock The outcomes of the aftershock may be devastating. Because during this phase, the project has been finished and it is very unlikely that there will be enough technical and managerial support other than the maintenance support. Thus in some cases, the whole system becomes unusable due to lack of proper support. In worst cases, the developers are accused for developing some unusable system. However, elimination of the issues in post implementation phases of ERP, is not possible. Even if the development process includes rigorous testing and involvement of group of end users, still there are chances that bugs will be there in the system and will come out during post implementation phase. The reason it, it is impossible to test each and every possible cases that may generate bugs in a software or a system. There will be chances that under some particular circumstances, for some particular values some bug comes out. So, this is very unlikely to understand during testing process. Also, during testing some trained user will use the system not the real end users. Sometimes ERP systems are enhanced after getting the aftershock. In most of the cases these enhancement are not done following the same methodologies followed in the ERP development process or implementation process. Some enhancement require code fixings and it needs to go through system analysis, planning and development phase. But in case of enhancement, the path is not followed. Thus there are high chances that modules and the integrity among the modules may get affected. Lack of Proper Change Control Process ERP systems are more than just some information systems. It needs to understand the business processes as well as the ERP systems. Vendors provide some prototype of ERP systems that are customized along with the business process requirements. Sometimes the ERP system modules are customized along with the business process. There are high chances that there may be issues in integration of the modules in the ERP system, if there is heavy customization of the ERP modules. It may bring more chances of bugs in the post ERP implementation phase. On the other hand, sometimes, the business processes are reengineered according to the ERP system. This is really tricky. Changing a business process requires extensive change control management. A business process is more than information and IT systems. There are people involved in the business process. It is about the structure and culture of the organization, thus change control is very necessary. Lack of change control in such scenarios can create problems during post ERP implementation phase. (Musaji, 2005) Top management issues ERP projects are initiated by the top management of some organization. But studies have shown that there is lack of support from them during the post implementation phase of ERP systems. This issue is very serious as, managerial participation is very much required during development, implementation and post implementation phases. In spite of verbal communication and assurance, it needs active participation of top management in decision making etc. (Ifinedo, Rapp, Ifinedo, Sundberg, 2010) Lack of support from IT professionals ERP development, implementation and post implementation is an ongoing and continuous process. IT management and professionals are needed to participate and support the entire process. That is their participation is needed in the post implementation phases also. But in reality is shows that, during the aftershock adequate support from IT professionals are unavailable. For some organization this issue becomes more severe due to the lack of experienced and skilled in house staffs. As the project development phase gets completed along with training and implementation phase, so there is also not adequate support from the consultancies that are hired for ERP development project. Untimely participation and improvement of the bugs in the ERP post implementation may sometime lead to failure of the system. Lack of budget In most of the cases, the post implementation phase is not considered as a part of the ERP development and implementation process. The top management and project sponsors do not allocate funding for coping up with issues that comes out during post implementation phases. That can lead to severe scenarios. Because, if the number of bugs increases in the system then it may need serious improvement and that requires significant costs.Lack of Training to the end users End users should be properly trained to understand the ERP system and should be able to troubleshoot in minimum and trivial cases. As they are the users who are going to use the system daily for carrying out the business processes. So, they should understand how the system works rather than mugging up what input and commands should be given. This will reduce the number of wrong attempts in working with the system and users can supports one another in some primitive cases. (Scott, 2005) But in reality training to end users are not considered very important by the management. So they provide minimal or low quality training to the end users. Measurements to Avoid Post Implementation issues There are various processes to deal with the aftershock and other post implementation issues in case of ERP implementation. (Nicolaou Bhattacharya, 2006)Some of the possible countermeasures to deal with the issues in post ERP implementation phase are, Organization should keep aside some money or funding for such adverse scenarios. The testing process should be rigorous and if possible then it should introduce the system to the actual end users. In some software development methodology like agile methodologies, it let the end users get involved into the development process. It will help to reduce the number of bugs in the final ERP implementation. There should be proper user management. This is important for the success of the ERP implementation as a whole. There should be some technical and managerial support available for the post ERP implementation phase. There should be monitoring for user interactions with the ERP implementation and monitoring of the bugs etc. Proper change control management should be planned and followed to deal with post implementation cases when there is business process reengineering. Monitoring the user acceptance of the system, how they interacts with the system etc. should be done very carefully. All required assistances should be provided in such cases. Rather than competing the project management phased with implementation, maintenances should be included. Training to the end users should be provided in a better and engaging way. People should understand the system and how it works, better understanding will lead to better utilization, faster aftershock and will reduce chances of trivial bugs from wrong use of the system. Conclusion In this report, it has discussed about the post ERP implementation scenarios, the issues and possible solutions to those issues. At first, there is a brief discussion on ERP systems, how those have become important for business and how those differ from traditional IS systems. Then the post ERP implementation scenario have been explained in details. Following to it, there is detailed discussion on the issues that comes from the post implementation phase. Finally there is a discussion on how to avoid the post ERP implementation in future. References Albadri, F. (2012). Cases on Enterprise Information Systems and Implementation Stages. IGI Global. Gattiker, T. F., Goodhue, D. L. (2005). What Happens After ERP Implementation: Understanding the Impact of Interdependence and Differentiation on Plant-Level Outcomes. Management Information Systems Quarterly. Harwood, S. (2003). ERP: The Implementation Cycle. Butterworth-Heinemann. Hustad, E., Olsen, D. H. (2011). ERP Post-implementation Issues in Small-and- Medium-Sized Enterprises . Enterprise Information Systems Communications in Computer and Information Science , 290-299. Ifinedo, P., Rapp, B., Ifinedo, A., Sundberg, K. (2010). Relationships among ERP post-implementation success constructs: An analysis at the organizational level. Computers in Human Behavior, 11361148. Musaji, Y. (2005). ERP Postimplementation Problems. Information Systems Audit and Control Association. Nicolaou, A. I., Bhattacharya, S. (2006). Organizational performance effects of ERP systems usage: The impact of post-implementation changes. International Journal of Accounting Information Systems, 1835. Scott, J. E. (2005). Post-Implementation Usability of Erp Training Manuals: The User's Perspective. Information Systems Management, 67-77.